This ad is directed towards adult males. The unique selling position is that they are saying their product makes you into a man, and that you are a chimp before drinking their product. The theme is all about their product. The color of the product is all over the add and the product is seen several times throughout the ad. It is clear what they are selling. Tagline: "Evolution of Flavor". Text: "Pre Pepper, Pepper Discovery, Post Pepper. A one of a kind schematic brought to you by Dr Pepper".
This ad is directed for parents, specifically dads. The unique selling position is that their razors are so safe that you don't even need to worry about your babies getting a hold of them. The theme is sort of old fashioned and classic, with signature colors and fonts. It feels really native. Tagline: "Gillette Safety Razor". Text: "No stroping, no honing. Begin early, shave yourself".
This ad is for women in the work force. The USP is that they are taking a common saying (taping your eyelids open) and making it literal, then saying they can stop that problem. The theme is shock because the ad is predominately the eyeball, which grabs attention, and the text is small. Text: "Staying awake will never be this painful anymore". Tagline "It's not just coffee, it's Starbucks".
This ad is for women who are looking for shoes, adult. The USP is is that the shoes feel like they are part of you, and that they are bringing out your inner athlete. The theme is inspiration because they are telling you that if you wear their shoes you will be athletic. Tagline: "Bring out your inner athlete". There is no other text to the ad.
