- Edgy, editorial or personal
- lighting effects, editing & unusual angles
- get to know the client
- you will know what to shoot
- Make it personal
- help the client to have fun
- fun=comfort=good shots
- bring your own props!
- important to client
- Visual impact is key
- SMIZE
- teens want to look vogue
- Think about how the shots will look together
- elements and principles of art
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